01
PDP rebuilt on a faster front-end stack
We rebuilt the product detail page as a hybrid app: server-rendered base content, hydrated only where interactivity was needed. Lighthouse mobile climbed from 41 to 96.
E-Commerce · 10 weeks
Lifting checkout conversion 28% at a DTC apparel brand
PDP and checkout rebuilt on a faster stack, with mobile-optimized image delivery and clearer size guidance.
Anonymous DTC apparel brand
Outcome
What changed, measured.
+28%
Checkout conversion
Q-over-Q
+96
Lighthouse mobile
up from 41
-19%
Returns
after size guidance launched
The challenge
What was broken.
A mid-size DTC apparel brand was bottoming out at 1.4% checkout conversion despite strong ad performance. Lighthouse scored their product detail pages at 41 on mobile. Bounce on PDPs was 62%. The marketing team knew the funnel was broken but the platform vendor was unable to ship the fixes inside 60 days.
Our approach
What we built, in order.
02
Responsive imagery with art-direction
Hero crops differ on mobile vs desktop, served via responsive image sets at the right size for each device. Largest contentful paint dropped by 1.2 seconds on average mobile sessions.
03
Size guidance based on the customer's history
Returning customers see size recommendations based on what they previously kept versus returned. New customers see fit feedback from buyers of the same height-weight bracket. Return rate dropped 19%.
“Same traffic, same product, 28% more revenue. We spent more on the build than we would have liked. We made it back in the first 60 days.”
VP of Growth
DTC apparel brand
Tech stack
Built with
Next.jsVercelTypeScriptStripePostgreSQLCloudflare Images
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